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Hall of Ideas Equipment and Trade Show

Dairy Forward

Have you secured your 2020 exhibit booth?

Don't be left behind - be proactive and secure your exhibit.
We've experienced sell-out shows the past four years.

The 2020 PDPW Business Conference is your premier educational event in dairy.
Join us March 18-19, 2020, at the Alliant Energy Center in Madison, Wis.


Where PDPW's Premier Suppliers and Leading Dairy Producers Connect.

Become a Premier Suppliers by aligning as a PDPW Sponsor and/or Trade Show exhibitor.  Special rates apply for premier suppliers - and your first exhibitor is free (saving $300 over 2 days, compared to industry members not exhibiting).  And, receive access to the newly launched PDPW Prime™ - dairy's online showcase of premier suppliers.  PDPW Prime will put you front and center, connecting you with dairy farmers throughout the year.



  • February 28         Conference Sponsorship Deadline
  • March 13             Last day to reach the PDPW team at the PDPW office at 800-947-7379.
  • March 17             Trade Show Set-up, 12:00 - 6:00 p.m.
  • March 18             Trade Show Set-up, 6:00 - 8:00 a.m.  **Exhibits must be set up by 8 a.m.
  • March 18-19        PDPW Business Conference: FOCUS; Exhibitor Hours: Day 1: 8a.m. – 6:15p.m.; Day 2: 8a.m. – 4:30p.m. 
  • March 19             Tear down begins at 4:30 p.m., after closing remarks (no exceptions)
    *Times subject to change.



  • 2015-2019 shows were sold out!
  • Access to pre-qualified, progressive, active dairy farmers (70/30% split, farmers and industry)
  • Develop your knowledge during keynotes and educational sessions, elbow-to-elbow with your target audience - farmers!
  • Complimentary year-round access to PDPW Prime - update your newest product-line and services throughout the year.



  • Conference Theme: FOCUS (PDPW Logo)
  • Conference website:
  • The Conference is Wednesday and Thursday, Mar. 18-19, 2020
  • The Hall of Ideas and Equipment Show is held in Hall A, B & C of the Exhibition Hall at the Alliant Energy Center.
  • Again, we will use the New Holland Building for Hands-on Hub labs.
  • As you plan, be creative! The PDPW Hall of Ideas is the place for you to demonstrate your products, showcase your solutions, and meet with your current and future customers. Now is the time to strategize on how to engage and interact with our active dairy farm members through creative pre-marketing strategies and on-site at Conference. Visit our ROI center for ideas - the link is the red button above.



  • Move In and Set Up:
    • Tuesday, March 17: 12:00 p.m. - 6:00 p.m.
    • Wednesday, March 18: 6:00 - 8:00 a.m.
  • Exhibits must be completely set up by 8:00 a.m. on Wednesday, Mar. 19.
  • Tear down begins at 4:30 p.m. on Thursday, Mar. 19, after keynote and closing remarks. No exceptions.



Complimentary Wi-Fi is a maximum speed of 768KB, which is sufficient for light internet surfing and checking emails.  There is now another option available from your mobile device while on-site.  You’ll be prompted to select either the complimentary Wi-Fi, which is 768KB, or upgrade to a 3MB for $6.00/24 hours or $15/3-day event.  If you choose the 3MB option, you will be asked to enter a credit card for payment.  

Exhibitors can also order an “Internet Hardline Drop” from, if you want a stable internet connection.  Depending on the quantity of users, those who rely on wireless accessibility (with no data plan) may have connection issues if there are many similar users. 



  • Attendee registration, program flyer and additional updates are available online at Pre-register to avoid the late registration fee and long lines.
  • If you have already registered individuals for whom another person will be attending in their place, please email us the updated information at by Mar. 6, 2020.
  • Special rates apply for Premier Suppliers (active PDPW Sponsors & Exhibitors) and your first exhibitor is free (saving $300 over 2 days, compared to industry members not exhibiting). 



  • Exhibit area includes 8’ back drape, 3’ side drapes, 1 skirted 6' or 8’ table (whatever size you selected on your contract) and 2 chairs. Hall of Ideas will be covered in black carpeting---including the exhibit areas!
  • Electrical and other equipment needs must be ordered directly through The Alliant Energy Center (AEC) at Select “Professional Dairy Producers Convention.” Contact AEC for shipping needs. Place AEC order by Mar. 1 for best pricing.
  • Exhibitor space and booth assignments cannot be shared with affiliate companies or organizations (no exceptions).
  • View last year’s Trade Show floor layout on interactive Trade Show Floor Map.

    For additional questions, contact the tradeshow manager Julie Gabris by email at



PDPW Business Conference has a convenient event app for you! Put the conference happenings at your fingertips by downloading the app in 3 easy steps:

  • Find and download the FREE "Crowd Compass Directory" app in your respective App Store (e.g. Google Play, App Store).  This will work for Apple and Android devices.
  • In the Crowd Compass Directory, look for the "2020 PDPW Business Conference" event in the search field.  Click the event to download it.
  • Enter the EVENT CODE: dairy2020.



  • Through a link emailed to you by PDPW upload your company information on the PDPW Prime.  It’s a complimentary resource for PDPW Exhibitors & Sponsors, connecting you with dairy farmers throughout the year.
  • PDPW Prime will remain on the site until Sep. 1, 2020, so dairy farmers can check out your products and services, PDPW member specials, and connect with your website, long after the Conference concludes – this is an added benefit to you.  You’re dairy’s premier supplier! 
  • You can update your contact and product detail throughout the year!  If you have questions, contact Tracy Propst at



  • Do you have floor decals leading farmers to your booth?  How about an ice cream cooler drawing farmers to your space?  Take your engagement to the next level and surpass your competition with creative sponsorship add-ons. 
  • Contact Amy Bonomie at 608-438-3217 or to discuss your goals and alignment.  Sponsorships close Mar. 1, 2020, and all are secured on a first-come-first served basis.



Booths reserved prior to November 1, 2019 require a 50% deposit. The full payment is due on or before January 15, 2020. All booths reserved after January must be paid in full. Exhibitor space and booth assignments cannot be shared with affiliated companies or organizations. This contract is for floor space only which includes wall to wall carpet, one table and two chairs. It DOES NOT include furniture, electricity or utilities; these services are provided by Alliant Energy Center ( All exhibitors must be members of PDPW. Certificate of insurance required. 



The exhibitor must notify PDPW in writing before October 1, 2019 with intention to cancel or withdraw from the exhibition. The exhibitor will be refunded 50% of booth rental fees. After October 1, the exhibitor will be obligated to pay the total rental cost of the exhibit booth. NO REFUNDS AFTER OCTOBER 1! 



You can submit both your payment and Trade Show Contract online safely and securely by clicking: ”2020 Exhibitor Contract (online).”

If you would prefer to complete a hard copy contract and submit a manual payment, click: “2020 Exhibitor Contract (PDF)” above.  Then, mail contract form to: PDPW, 820 N. Main St., Juneau, WI 53039. Or, email form to:  Feel free to call Julie Gabris with any questions at 800-947-7379.