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The Dairy Signal / La Señal Lechera
Join The Dairy Signal™, a free online resource providing dairy farmers insights for informed decisions. Three times a week, leading-edge presenters will share resources and strategies for managing dairy’s rapidly shifting industry.  Content aired on The Dairy Signal will be summarized and made available for download in Spanish.
Price
Free

Description

Developed by PDPW for dairy farmers, processors and other industry leaders, The Dairy Signal episodes will feature a variety of experts in dairy business and dairy economics - and other management topics. All episodes will live-stream from 12:00-1:00 PM CT each Tuesday, Wednesday, and Thursday. In addition, each live session will offer attendees the opportunity to engage in open Q&A and interact with the speakers. A video and audio podcast recording of each episode will be available for free on-demand access after each airing. 
 
Sessions presented in English are featured with a blue background; sessions presented in Spanish are featured with a green background.
 
To join the recorded session:
  1. Click “Watch Now”
  2. ​Enter your name and email address

​To ask questions (only available via Live-Streamed Sessions in English):
  1. Type www.slido.com in a web browser
  2. Enter myPDPW into event code
  3. Type your question and submit
 
All sessions are recorded and available to watch on-demand. All Spanish translated presentations will be available once the translation is completed.

No registration fee is necessary, and all episodes are available by clicking the "Watch Now" button above. Follow along digitally in advance of and during the sessions by following @dairyPDPW and using #PDPWDairySignal on Facebook, Twitter, Instagram, and LinkedIn.
 
Our dairy industry and lives are changing daily and our need for accurate business information is vital. This new resource is designed to bring our dairy community together while providing resources to help navigate through challenging times.
 
La Señal Lechera™, developed for our Spanish-speaking audience, will offer translated insights and resources on business, market, finance, and animal care and nutrition, which previously aired on The Dairy Signal. Translated and recorded by students from Viterbo University, content on La Señal Lechera will be available on-demand weekly.

Please share this information with your Spanish-speaking employees, in order to assist them in accessing the content on The Dairy Signal (aka La Señal Lechera):
 
Para observar la presentación grabada en español anteriormente:
  1.  Selecciona en botón de "Watch Now"
  2.  Entre su nombre y dirección de correo electrónico para observar la presentación gratuitamente
  3.  Las presentaciones en español tienen un fondo verde y english tienen un fondo azul  
 
Todas las presentaciones fueron grabadas anteriormente y están disponibles para observarlas cuando usted quiera. Todas las presentaciones en español estarán disponibles cuando completamos la traducción.

Contact

For more information, contact PDPW at 800-947-7379, or email us at mail@pdpw.org.
 

Training Sessions

Presenters and topics by week, with a brief description of each day's episode topic and featured presenter(s):
 
Week 10: (watch now)
Tuesday, June 9
Topic: New information and progress on the sign-up period for the Coronavirus Food Assistance Program and other supportive resources available to help farmers succeed. Presenters include:
 
  • Sandy Chalmers, State Executive Director for the USDA Wisconsin Farm Service Agency (FSA)
  • Beth Mueller, FSA County Executive Director serving Marathon, Lincoln, Langlade, Oneida, Forest, Florence, & Vilas counties
 
Wednesday, June 10
Topic: Producers will learn what they need to do to capture state dollars now being offered to the agriculture industry and what the sign-up deadline is. They will also hear an update on the movement of dairy products into food banks and the growing partnership with The Hunger Task Force. Episode presenters include:
 
  • Chad Vincent, CEO of Dairy Farmers of Wisconsin
  • Ran, Secretary Designee of the Wisconsin Department of Agriculture, Trade and Consumer Protection
 
Thursday, June 11
Topic: Learn how the weather is impacting harvesting conditions and what future weather patterns will bring and how the dairy and crop markets are responding both domestically and globally.  Episode presenters includes:
 
  • Eric Snodgrass, principal atmospheric scientist for Nutrien Ag Solutions
  • Dan Basse, Economist and President of AgResource Company, a domestic and international agricultural research firm

Week 9: (watch now)
Tuesday, June 2
Topic: What details do you need to provide to your lender and what do producers need to know about the banking world. Presenters include:
 
  • Sam Miller, Managing Director, Head of Agriculture, BMO Harris Bank
  • Steve Schwoerer, Senior Dairy Lending Specialist, Compeer Financial
 
Wednesday, June 3
Topic: Learn how consumer buying habits have shifted during these unchartered times and what future trends could look like. Episode presenter includes:
 
  • Charlie Arnot, CEO of The Center for Food Integrity and President of Look East
 
Thursday, June 4
Topic: Hear how the COVID-19 situation has impacted the environment and how the industry is responding.  Episode presenter includes:
 
  • Dr. Frank Mitloehner, Ph.D., Professor and Air Quality Extension Specialist with the Department of Animal Science at University of California, Davis
 
Week 8: (watch now)
Tuesday, May 26
Topic: Take a look at dairy producer scenarios and how these scenarios can maximize net profit. Episode presenters include:
 
  • Victor Cabrera, Ph.D., Professor and Extension Specialist in Dairy Management, University of Wisconsin-Madison
  • Tim Swenson, Senior Business Consultant, Compeer Financial
 
Wednesday, May 27
Topic: Learn what Dairy Management, Inc. is doing to increase demand for dairy product consumption. Episode presenter includes:
   
Thursday, May 28
Topic: Tune in for the latest economic trends, the ongoing global impact and how re-opening some parts of our industry is affecting the overall economy. Episode presenter:
 
  • Dan Basse, Economist and President of AgResource Company, a domestic and international agricultural research firm

Week 7: (watch now)
Tuesday, May 19
Topic: Hear an update from Washington and what kind of direct assistance is coming to rural America. Episode presented by:
 
  • Jim Mulhern, President and Chief Executive Officer of the National Milk Producers Federation (NMPF) 
 
Wednesday, May 20
Topic: Discover how the global economy is impacting the agriculture industry today and gain insight on how the future may look down the road. Episode presented by:
 
  • Mary Ledman, Global Sector Strategist for Dairy in the RaboResearch Food & Agribusiness Group
 
Thursday, May 21
Topic: Hear updates on the CARES Act and possible details on how to tap into federal funds and learn of existing programs available. Episode presented by:
 
  • Sandy Chalmers, State Executive Director for the USDA Wisconsin Farm Service Agency
  • Tom Brandt, Farm Loan Chief, USDA Wisconsin Farm Service Agency
 
Week 6: (watch now)
Tuesday, May 12
Topic: The state of the dairy industry and how federal funds could be distributed in Wisconsin. Episode presenters include:
 
  • Tony Evers, Governor of Wisconsin
  • Randy Romanski, Interim Secretary of the Wisconsin Department of Agriculture, Trade and Consumer Protection
 
 
Wednesday, May 13
Topic: Hear the latest market updates, how consumers are reacting, and find practical steps to make the right decisions for your operation, including cow-feeding strategies. Episode presenters include:
 
  • Dr. Luiz Ferraretto, Assistant Professor and Ruminant Nutrition Extension Specialist, UW-Madison
  • Dr. David Kohl, Co-owner of Homestead Creamery in Wirtz, Va., and Professor Emeritus of Agricultural Finance and Small Business Management and Entrepreneurship in the Department of Agricultural and Applied Economics at Virginia Tech, Blacksburg, Va.
 
 
Thursday, May 14
Topic: Tune in for the latest economic trends, the ongoing global impact and what to expect later down the road. Episode presenter:
 
  • Dan Basse, Economist and President of AgResource Company, a domestic and international agricultural research firm
 
Week 5: (watch now)
Tuesday, May 5
Learn up-to-date market insight and where the industry is headed and get an inside look at how the cheese industry has been impacted. Episode presenters include:
 
  • Dr. Mark Stephenson of UW-Madison Director of Dairy Policy Analysis and Director of Wisconsin's Center for Dairy Profitability
  • John Umhoefer, Executive Director, Wisconsin Cheese Makers Association
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Dr. Mark Stephenson y John Umhoefer, presentado y editado por Natalia Hincapié.
 
Wednesday, May 6
Hear about the latest market updates and practical steps to make the right decisions for your operation and protocols necessary for farm safety. Episode presenters include:
 
  • Charles Palmer, Partner and Sub-practice Leader, Workplace Safety and Health, Michael Best & Friedrich LLP
  • Dr. David Kohl, Co-owner of Homestead Creamery in Wirtz, Va., and Professor Emeritus of Agricultural Finance and Small Business Management and Entrepreneurship in the Department of Agricultural and Applied Economics at Virginia Tech, Blacksburg, Va.
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Dr. David Kohl y Charles Palmer, presentado y editado por Natalia Hincapié.
 
Thursday, May 7
Tune in for updates on current news, economic trends and the ongoing global impact and what’s ahead and also hear how the Defense Production Act is affecting the meat processing industry. Episode presenters include:
 
  • Dan Basse, Economist and President of AgResource Company, a domestic and international agricultural research firm
  • Steve Van Lannen, President and Chief Operating Officer of American Foods Group
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Dan Basse y Steve Van Lannen, presentado y editado por Natalia Hincapié.
 
Week 4: (watch now)
Tuesday, April 28
The state of the dairy industry. Episode presenters include:
 
  • Tony Evers, Governor of Wisconsin
  • Randy Romanski, Interim Secretary of the Wisconsin Department of Agriculture, Trade and Consumer Protection
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Wis. Governor Tony Evers y Wis. Secretary Randy Romanski, presentado y editado por Natalia Hincapié.
 
Wednesday, April 29
  Market forecast and financial stability and business management through uncertainty. Episode presenters include:
 
  • Liz Griffith, Market Development and Human Resource Consultant for Encore Consultants
  • Dr. David Kohl, Co-owner of Homestead Creamery in Wirtz, Va., and Professor Emeritus of Agricultural Finance and Small Business Management and Entrepreneurship in the Department of Agricultural and Applied Economics at Virginia Tech, Blacksburg, Va.
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Liz Griffith y Dr. David Kohl, presentado por María Barajas y editado por Natalia Hincapié.
 
Thursday, April 30
Market stability and dairy outlook. Episode presenters include:
  • Dan Basse, Economist and President of AgResource Company, a domestic and international agricultural research firm
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Dan Basse, presentado por Amy Addy y editado por Natalia Hincapié.
 
Week 3: (watch now)
 
Tuesday, April 21
Learn up-to-date market insight and cow-side implications of various business changes. Episode presenters include:
 
  • Dr. Mark Stephenson of UW-Madison Director of Dairy Policy Analysis and Director of Wisconsin's Center for Dairy Profitability
  • Dr. Heather White, Assistant Professor of Dairy Science at the University of Wisconsin-Madison
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Dr. Mark Stephenson & Dr. Heather White, presentado por Naomi Lopez y editado por Natalia Hincapié.
 
Wednesday, April 22
Hear the market forecast and proposed marketing plans to assist dairy producers and processors. Episode presenters include:
 
  • Jim Mulhern, President and Chief Executive Officer of the National Milk Producers Federation (NMPF) 
  • Dr. David Kohl, Co-owner of Homestead Creamery in Wirtz, Va., and Professor Emeritus of Agricultural Finance and Small Business Management and Entrepreneurship in the Department of Agricultural and Applied Economics at Virginia Tech, Blacksburg, Va.
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Dr. David Kohl & Jim Mulhern, presentado y editado por Natalia Hincapié.

Thursday, April 23
Cover market stability and outlook, and gain insights on cow-feeding strategies. Episode presenters include:
 
  • Dan Basse, Economist and President of AgResource Company, a domestic and international agricultural research firm
  • Dr. Luiz Ferraretto, Assistant Professor, Livestock Nutrition, University of Florida
  • ***Translation coming soon.
 

Week 2: (watch now)
 
Tuesday, April 14
Presenters will offer invaluable real-time market insight and take a look at how the markets are responding. Episode presenters include:
 
  • Dr. Mark Stephenson of UW-Madison Director of Dairy Policy Analysis and Director of Wisconsin's Center for Dairy Profitability
  • Chad Vincent, CEO of Dairy Farmers of Wisconsin
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Dr. Mark Stephenson & Chad Vincent, presentado por Natalia Hincapié y editado por Christian Juarez y Natalia Hincapié.

Wednesday, April 15
Presenters will talk about the disruption in the beef markets, supply of dairy cull-cows vs. beef cattle, and how to plan your culling with disruptions from market, to slaughter plants, and through to grocery stores. Episode presenters include:
 
  • Steve Van Lannen, President and Chief Operating Officer of American Foods Group
  • Curt Larson, President and CEO of Equity Cooperative Livestock Association
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Steve Van Lannen & Curt Larson, presentado por Amy Addy y editado por Natalia Hincapié.

Thursday, April 16
Farmers will get an inside look at one of the critical factors outside our control – the weather and take a look at feeding strategies. Episode presenters include:
 
  • Eric Snodgrass, principal atmospheric scientist for Nutrien Ag Solutions
  • Dr. David Kohl, Co-owner of Homestead Creamery in Wirtz, Va., and Professor Emeritus of Agricultural Finance and Small Business Management and Entrepreneurship in the Department of Agricultural and Applied Economics at Virginia Tech, Blacksburg, Va.
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Eric Snodrass and Dr. David Kohl, presentado por María Barajas y editado por Natalia Hincapié.
 
Week 1: (watch now)

Tuesday, April 7
Presenters will address what’s happening in the marketplace, how long farmers can expect current situations to last, and what the dairy sector can do right now to mitigate the impacts.  Episode presenters include:
 
  • Dr. Mark Stephenson of UW-Madison Director of Dairy Policy Analysis and Director of Wisconsin's Center for Dairy Profitability
  • Chad Vincent, CEO of Dairy Farmers of Wisconsin
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Dr. Mark Stephenson & Chad Vincent, presentado por Abigail Reyes Candelas y editado por Natalia Hincapié.
 
Wednesday, April 8
Addressing economic strategies head-on, dairy farmers can use the real-time insights to manage their businesses, maximize their viability and stay nimble during these times. Presenters will also address new tools as they become available.  Episode presenters include:
 
  • Dr. David Kohl, Co-owner of Homestead Creamery in Wirtz, Va., and Professor Emeritus of Agricultural Finance and Small Business Management and Entrepreneurship in the Department of Agricultural and Applied Economics at Virginia Tech, Blacksburg, Va.
  • Jason Karszes, Senior Extension Associate with Cornell University and the PRO-DAIRY program
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Dr. David Kohl & Jason Karszes, presentado por María Barajas y editado por Natalia Hincapié.

Thursday, April 9
Farmers will hear up-to-date market analysis, practical tips and strategies for making decisions in an uncertain, chaotic environment; plus, a look at what the new world may look like after this pandemic subsides.  Episode presenters include:
 
  • Dan Basse, Economist and President of AgResource Company, a domestic and international agricultural research firm
  • Jay Joy, founder of Milk Money LLC
  • ***Available in Spanish: Visita "La Señal Lechera™ "con invitados especiales incluyen Dan Basse & Jay Joy, presentado por Naomi Lopez y editado por Natalia Hincapié.

Testimonials


Thoroughly impressed!
Thank you for creating The Dairy Signal. I have watched several episodes and have been thoroughly impressed with the content and delivery of each episode, and plan to share it with others.
- Dr. Luis R, Industry Member, El Dorado Hills, Ca.

The reliable resource for dairy producers and the allied industry!
Over the past 30 years of watching PDPW grow, their group has become the reliable resource for dairy producers and the allied industry. They continue to offer endless opportunities to connect with other dairy farmers and encourage them to feed off each other’s innovation and accomplishments.
- David A, Industry Member, Alpharetta, Ga.

Industry experts providing fact-based information
Since its inception, PDPW has provided dairy producers and allied industry with innovative and practical solutions to improve profitability and sustainability in the dairy production business. The Dairy Signal is the latest tool in the toolbox. In a concise, easy to manage format, over lunch, the experts brought together on The Dairy Signal provide up to the minute, usable, information that helps me and my customers make better decisions during this unprecedented time. Each of my kids are involved in the dairy industry, and it's important to me that they have the same chances at success that I have had. Right now, The Dairy Signal is providing resources to help make that happen.
- Peter C, Industry Member, Spring Valley, Wis.

Reminding us to stay on our game!
The Dairy Signal helps us get our mind off some of the unpleasant things like milk dumping and the coronavirus and on to the things that are important to our businesses. Dr. Kohl always has some value in what he shares. He keeps reminding us to stay on our game – that advice is very much needed these days. And Eric Snodgrass gave us some optimism and opportunity with the way the weather patterns look.
- Roger W, Dairy Farmer, Columbus, Wis.

An ever-changing world.
The Dairy Signal has helped me stay up to date in this ever-changing world we live in. The insight from our industry experts is shared in a really easy-to-understand, conversational way. We can hear directly from those people who are out there trying to make things happen on our behalf and those who can clearly explain what’s happening. The recordings have been helpful as I’m able to listen to them when my schedule with my crazy kids allows.
- Tony & Moriah B, Dairy Farmer, Sturgeon Bay, Wis.

Excellent is not a high-enough praise!
Just a big Thank You to Shelly and all for your efforts in putting together the video conference. Excellent is not a high-enough praise for all the effort and foresight you have put into this project.
- Kevin T, Industry Member, Edina, Minn.

Incredibly valuable insights.
Dan Basse.....Incredibly valuable insights and strong honest realistic opinions. He understands the urgent need to address the magnitude of the world predicament. Extremely impressive and I am grateful for the opportunity to hear his presentation. Thank you!!
- Ralph B, Dairy Farmer, Stratford, Wis.

Best part is being able to watch the recording.
The Dairy Signal is very timely and provides up-to-date information. The best part is being able to watch the recording later, because it doesn’t take time out of the day's schedule.
- Russel S, Dairy Farmer, Two Rivers, Wis.