We know you have a lot of choices for where to spend your time. The reasons are as diverse as our members – you want to successfully manage cows, people and your business in a sustainable, profitable manner regardless of economic circumstances. You care about the natural resources and responsibly using them.

Maybe you're in the driver's seat now, but next generation is getting ready to join you. And let's not forget how important it is for dairy producers to establish and maintain the trust of the consumers; after all, they're our neighbors, family and friends. We want them to value our product as much as we do. Why shouldn't they?