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La Crosse Seed Acquires Part of Heritage Seed Co.

Wisconsin Ag Connection - La Crosse Seed has acquired the inventory and brands of Heritage Seed Company, based in Madison, and has also agreed to take over the service and support of its customers.

Heritage recently announced it is closing its business at the end of this year. As part of the transition, La Crosse Seed will hire Heritage General Manager Bill Bless to oversee its Madison operations. In addition, La Crosse Seed will also continue to have support from the Heritage field sales staff.

"When one door closes, another opens," says Matt Hanson, owner of Heritage Seed Company. "La Crosse Seed's quality products and service reputation are an excellent fit to meet the demands of Heritage customers."

La Crosse Seed serves customers across the Midwest and beyond with forage, turf, wildlife and cover crop seed and related products.

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