About Us

Meet Us

This is grassroots producer leadership.

You may already know some of us...

If not, you can bet we have things in common – the 3 a.m. vet call, the never-ending balance sheet balancing act, the fulfillment that comes from nurturing animals, land and people.

PDPW's nine-member board of directors is elected by dairy producer members. Each director can serve two three-year terms.

From the President

Marty Hallock

Board of Directors:

Marty Hallock, President
Mar-Bec Dairy, Mondovi, Wis.

Ph: 715.495.2812
Email: marbec@nelson-tel.net

Marty Hallock of Mondovi, Wis., is a first generation dairy producer. Starting with 40 cows in 1990, MarBec today has 800 cows, 700 heifers and 150 heifers raised off farm. A graduate of UW-River Falls, Marty works 1100 acres owned and rented, which supplies the corn and alfalfa for the dairy. Marty and his wife Becky have two sons, Jonathon and Josh.


Mitch Breunig, Vice President
Mystic Valley Dairy LLC, Sauk City, Wis.

Ph: 608.643.6818
Email: mysticvalley@wildblue.net

Mitch Breunig of Sauk City, Wis., owns and manages Mystic Valley Dairy LLC which milks 430 registered Holsteins and has 450 young stock. A graduate of the University of Wisconsin-Madison with a degree in Dairy Science, Mitch worked for Land 'O Lakes as a livestock production specialist before returning to the family farm. Mitch oversees the genetic work at Mystic Valley, which is known for producing superior genetics to the dairy industry throughout the world.


Brian Forrest, Treasurer
Maple Ridge Dairy Business LLC., Stratford, Wis.

Ph: 715.650.0267
Email: bforrest70@gmail.com

Brian Forrest of Stratford, Wis., began working on the family's 60-cow dairy after graduating from UW River Falls. He took ownership of the farm in 2002, growing the dairy to 140 cows and adding two full-time employees. In January 2012, the dairy entered into a partnership with Maple Ridge Dairy and now has 1,300 cows and 25 full-time and six part-time employees, with Brian managing the dairy operations and a majority of the employee administrative duties.


Linda White, Secretary
Kinnamon Ridge Dairy LLC, Reedsburg, Wis.

Ph: 608.985.6006
Email: kinnamonridgedairy@live.com

Linda and her husband, Jerry, own and operate Kinnamon Ridge Dairy, their fourth-generation farm. They have grown from 50 cows to 14 employees and 650 milking, and they credit excellent employees for their success. Linda and Jerry are implementing a plan for transferring management duties to their sons, Ryan and Nathan. Their daughter, Kelly, is a nurse. They have three grandchildren. Linda has a BS in Organizational Management, chairs the Sauk County Board of Adjustment and has represented agricultural interests on many town and county committees.


Jay Heeg
Heeg Brothers Dairy LLC, Colby, Wis.

Ph: 715.507.0030
Email: jcheeg@yahoo.com

Jay Heeg owns and operates Heeg Brothers Dairy LLC along with his brothers Mark and Gary. The Colby, Wis., dairy has 990 Holstein cows, raises all of its heifers, crops 2,500 acres of corn and alfalfa and employs 20 fulltime workers. Jay is the dairy manager and human resource manager. A graduate of UW-River Falls with a Bachelor of Science degree in broad area agriculture and a minor in animal science, Jay worked for Babson Brothers Company, the parent company of Surge milking equipment before returning to the farm in 1999. Jay and his wife Cheryl have two young children.


Dan Scheider
Scheidairy Farms, Inc., Freeport, Ill.

Ph: 815.821.4012
Email: dnscheider@gmail.com

Dan Scheider is a fifth-generation farmer who dairies in partnership with his parents, Doug and Trish Scheider. The Freeport, Ill., family farm has 650 milk cows and crops 1,100 acres of corn and alfalfa. Before returning to farming, Dan spent three years in agricultural and business banking in North Central Wisconsin. In addition to having served on the community college strategic planning task force, he serves on the Stephenson County Board of Health, the County Farm Bureau Board and on the Missions Endowment Fund Committee at his church. He and his wife Sarah have two young children.


Andy Buttles
Stone-Front Farm, Lancaster, Wis.

Ph: 608-723-4712
Email: stonefront@tds.net

Andy Buttles owns and manages Stone-Front Farm with his wife Lyn. Together, Andy and Lyn successfully own and manage the dairy as equal partners. The dairy is currently in the process of expanding to 1,200 cows, 1,200 youngstock and employ 25 team members. Andy is a graduate of University of Wisconsin-Madison and received his degree in Dairy Science.


Steven Orth
Orthland Dairy Farm LLC, Newton, Wis.,

Ph: 920-905-2575
Email: orthlanddairy@gmail.com

Steven Orth is co-owner in his family farm, Orthland Dairy Farm LLC, which includes his mother, Maxine, and brother Joel. The farm consists of 820 cows, operates 1,600 acres of land and supported by 15 team members. Following the passing of his father after a farm accident, Steven returned to the farm after graduating from Fox Valley Technical College. Since his return, he has been instrumental in a recent expansion that doubled the size of the herd. 


Katy Schultz
Tri-Fecta Farms Inc, Fox Lake, Wis.

Ph: 920.210.9661
Email: KatyLSchultz@gmail.com

Katy Schultz owns Tri-Fecta Farms Inc. with her siblings Kari and Nick. The farm has 500 cows and 2,000 acres of corn, alfalfa, wheat, soybeans, and peas. Katy is the on-farm manager for daily operations, including livestock and employees. She attended the University of Wisconsin-Platteville, where she earned a degree in Agribusiness.


Eric Cooley

Ph: (608) 235-5259
Email: etcooley@wisc.edu

As co-director of the UW Discovery Farms Program, Eric Cooley coordinates and implements water quality research, collects and disseminates data, and develops educational materials based on Discovery Farms' research. His work focuses on natural resource issues in eastern Wisconsin with an emphasis on surface water runoff and tile drainage. Eric spent his childhood working on farms and helping his veterinarian father with farm calls in northeastern Wisconsin, which fostered both his passion for agriculture and his understanding of the region's water quality challenges. He received both his MS in Soil Physics and BS in Soil and Water Conservation from UW-Madison after completing his AS in Nuclear Engineering from Thomas Edison State College. Eric has served a 6-year enlistment in the U.S. Navy as a nuclear reactor operator and water chemist.


Chad Staudinger

Ph: (608) 220-9249
Email: cstaudinger@dairylandseed.com

Chad serves as Forage Product Manager for Dairyland Seed. Chad initially joined the company in 2004 as a District Sales Manager in Wisconsin. In his current position, Chad works to develop and maintain existing on-farm strip trial product testing programs to gain knowledge of forage product performance in various environments. In addition, he also coordinates with the National Sales Leader, the Alfalfa Strategy Leader, Marketing, the Corn Product Development Agronomist and Alfalfa Research to design and implement a strategy that stimulates interest in and purchases all of Dairyland's forage products. Chad holds a B.S. degree from the department of Dairy Science at the University of Wisconsin-Madison, where he specialized in dairy nutrition.


Mark Binversie
Investors Community Bank, Manitowoc, Wis.

Ph: 920-901-2002
Email: mbinversie@investorscommunitybank.com

Mark Binversie is co-founder and president of Investors Community Bank.  Along with three banking entrepreneurs, Mark started the business in 1997 and is headquartered in Manitowoc, Wis.  Together the bank has become one of the largest in the ag sector and one of the fastest growing banks in the state, providing a range of financial services statewide.  Mark, a fellow dairy farmer, owned and operated Heartland Dairy, LLC for 15 years.


Dr. Randy Shaver
UW Madison - Dept. of Dairy Science

Ph: 608-669-8094
Email: rdshaver@wisc.edu

Dr. Randy Shaver has been on faculty of the Department of Dairy Science with UW-Madison since 1988. As a professor of nutrition, Dr. Shaver's extension and research programs focus on applied nutrition of lactating dairy cattle. His research focuses on improving nutrient utilization of corn silage and corn grain and B-vitamin supplementation of dairy diets.

How We Work

This is how producers lead.

Committees established by the board work on an ad hoc basis to advise the board of important issues and establish educational programs that are of interest to their business.

Public Policy

Places producers at the table to discuss emerging issues with public policymakers, and provide input from a producer's perspective.

Managers Academy for Dairy Professionals™

PDPW's annual national training event for dairy executives. Producers plan the academy and bring the best, high-level trainers and tours to attendees.

Business Conference

With producer input, this event has grown from a small conference in 1993 to the dairy industry's premier educational event. Producer involvement in planning from start-to-finish helps us keep our relevant edge.

Industry Action

What Matters™ - What Matters™ is dairy farmers and veterinarians working together to ensure safe meat and milk. PDPW partners with the Wisconsin Veterinary Medical Association to lead the industry to more effective solutions beyond increased regulation.

National Dairy Animal Well-Being Initiative – PDPW is putting dairy producers at the table where issues of animal care are concerned. We've been leading on this issue for the past decade, when our members led the National Dairy Animal Well-Being Initiative, which created the principles and guidelines that have become the standard for dairy animal care and well-being.

Producer Meetings

It's what makes PDPW unique – meetings planned by dairy producers for dairy producers. When we say we're "grassroots," this is what we mean. Your program ideas matter and are considered by this committee.


This is what happens when we work together.

  • 1992

    PDPW founded with a handful of dairy producers and 20 bucks.

  • 1993

    "We need to find the best resources" leads to the first Business Conference for dairy producers and allied industry.

  • 1996

    PDPW forms an education committee for youth programming, such as the PDPW Mentor Program.

  • 1997

    PDPW forms Public Policy ad hoc committee and increases communication between dairy producers and state agencies responsible for rulemaking.

  • 1998

    Develops first annual conference focused on environmental issues.

  • 1999

    Begins regular meetings with Deans of the University of Wisconsin system and other educational institutions to discuss issues critical to dairy sustainability.

  • 2000

    PDPW Board of Directors issues first white paper on the state of the WI dairy industry.

  • 2001

    PDPW Board of Directors hires first staff member, Executive Director.

  • 2002

    Professional Dairy Producers Foundation established for the benefit of the entire dairy industry.

  • 2003

    Develops first Managers Academy to provide executive level training for dairy producers and industry.

  • 2004

    PDPW expands educational programming by 40 percent, per the request of its membership.

    Together with the Wisconsin Towns Association and the Wisconsin Counties Association, PDPW establishes the Agriculture-Community Engagement (ACE) program.

  • 2005

    PDPW leadership identifies the need to define dairy well-being practices and leads the National Dairy Animal Well-being Initiative.

  • 2012

    PDPW proactively forms working partnership with WVMA and leads the What Matters Initiative to ensure safe milk and meat.

  • 2013

    Membership includes 1,600 farm entities, located in 18 states throughout the nation.

  • 2017

    PDPW Celebrates 25 Years of Leadership More information »

Contact Us

This is just one way we can start a conversation.

Connect With Us 800.947.7379

For calls originating outside of the U.S. - dial 920.386.9430

Professional Dairy Producers®
820 North Main Street, Suite D
Juneau, WI 53039

Contact: mail@pdpw.org

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