About Us

Meet Us

This is grassroots producer leadership.

You may already know some of us...

If not, you can bet we have things in common – the 3 a.m. vet call, the never-ending balance sheet balancing act, the fulfillment that comes from nurturing animals, land and people.

PDPW's nine-member board of directors is elected by dairy producer members. Each director can serve two three-year terms.

Board of Directors:

Jay Heeg, President
Heeg Brothers Dairy LLC, Colby, Wis.

Ph: 715.507.0030
Email: jcheeg@yahoo.com

Jay Heeg owns and operates Heeg Brothers Dairy LLC along with his brothers Mark and Gary. The Colby, Wis., dairy has 1,050 Holstein cows, raises all of its heifers, crops 2,800 acres of corn and alfalfa and employs 20 fulltime workers. Jay is the dairy manager and human resource manager. A graduate of UW-River Falls with a Bachelor of Science degree in broad area agriculture and a minor in animal science, Jay worked for Babson Brothers Company, the parent company of Surge milking equipment before returning to the farm in 1999. Jay and his wife Cheryl have two young children.


Katy Schultz, Vice President
Tri-Fecta Farms Inc, Fox Lake, Wis.

Ph: 920.210.9661
Email: KatyLSchultz@gmail.com

Katy Schultz owns Tri-Fecta Farms Inc. with her siblings Kari and Nick. She graduated from the University of Wisconsin-Platteville with a degree in Agribusiness and, before returning to the home farm, was a marketing and communications professional. Now back at the farm full time, Katy serves as the on-farm manager for daily operations, including livestock and employees. The family's farm has 500 cows and 2,000 acres of corn, alfalfa, wheat, soybeans, and peas. Katy and her daughter live in Fox Lake, Wis.


Dan Scheider, Secretary
Scheidairy Farms, Inc., Freeport, Ill.

Ph: 815.821.4012
Email: dnscheider@gmail.com

Dan Scheider is a fifth-generation farmer who dairies in partnership with his parents, Doug and Trish Scheider. The Freeport, Ill., family farm has 650 milk cows and crops 1,100 acres of corn and alfalfa. Before returning to farming, Dan spent three years in agricultural and business banking in North Central Wisconsin. In addition to having served on the community college strategic planning task force, he serves on the Stephenson County Board of Health, the County Farm Bureau Board and on the Missions Endowment Fund Committee at his church. He and his wife Sarah have two young children.


Brian Forrest, Treasurer
Maple Ridge Dairy Business LLC., Stratford, Wis.

Ph: 715.650.0267
Email: bforrest70@gmail.com

Brian Forrest of Stratford, Wis., began working on the family's 60-cow dairy after graduating from UW River Falls. He took ownership of the farm in 2002, growing the dairy to 140 cows and adding two full-time employees. In January 2012, the dairy entered into a partnership with Maple Ridge Dairy and now has 1,800 cows and 30 full-time and six part-time employees, with Brian managing the dairy operations and a majority of the employee administrative duties.


Marty Hallock
Mar-Bec Dairy, Mondovi, Wis.

Ph: 715.495.2812
Email: marbec@nelson-tel.net

Marty Hallock of Mondovi, Wis. is a first-generation dairy farmer in northwestern Wisconsin and graduate of UW-River Falls. Marty, his wife Becky, and two sons, Jonathon and Josh, run Mar-Bec Dairy, a 1,050-cow herd, with a total of 1,100 heifers raised on- and off-farm. They also work 2,100 acres of owned and rented land. The farm is supported by 16 full-time and 1-2 part-time/as-needed team members. Held close by both owners and employees, the farm's culture is to build a profitable dairy as a leader by providing an environment where people and cows can excel and enjoy. They also respect family time for owners and employees alike.


Mitch Breunig
Mystic Valley Dairy, LLC, Sauk City, Wis.

Ph: 608.643.6818
Email: mysticvalley@wildblue.net

Mitch Breunig of Sauk City, Wis., owns and manages Mystic Valley Dairy LLC which milks 430 registered Holsteins and has 450 young stock. A graduate of the University of Wisconsin-Madison with a degree in Dairy Science, Mitch worked for Land 'O Lakes as a livestock production specialist before returning to the family farm. Mitch oversees the genetic work at Mystic Valley, which is known for producing superior genetics to the dairy industry throughout the world.


Andy Buttles
Stone-Front Farm, Lancaster, Wis.

Ph: 608-723-4712
Email: stonefront@tds.net

Andy Buttles owns and manages Stone-Front Farm with his wife Lyn. Together, Andy and Lyn successfully own and manage the dairy as equal partners. The dairy is currently in the process of expanding to 1,200 cows, 1,200 youngstock and employ 25 team members. Andy is a graduate of University of Wisconsin-Madison and received his degree in Dairy Science.


Steven Orth
Orthland Dairy Farm LLC, Newton, Wis.,

Ph: 920-905-2575
Email: orthlanddairy@gmail.com

Steven Orth is co-owner in his family farm, Orthland Dairy Farm LLC, which includes his mother Maxine and brother Joel. The farm consists of 940 cows, operates 1,800 acres of land, and supported by 15 team members. Following the passing of his father after a farm accident, Steven became general manager of the farm at age 18. Since his return, he has focused his efforts on improving animal well-being, people development, and profitability.


Janet Clark
Vision Aire Farms, LLC, Eldorado, Wis.

Ph: 608-341-6709
Email: vafarmsllc@hotmail.com

Janet Clark and her husband Travis of Eldorado, Wis., joined her family's dairy, Vision Aire Farms, LLC in 2010 as employees. Her parents Roger and Sandy Grade are now transitioning ownership to Janet, Travis, and her brother David Grade. Janet manages the financials and calves. The dairy consists of 140 registered milking Holsteins and 1,000 acres of owned and rented land. Vision Aire also does custom baling and harvesting for neighboring farms. The farm was awarded the National Milk Quality award from Hoard's Dairymen in 2015 and 2016. Janet received her bachelor's degree in Agri Business Management from the UW-Platteville and has served in many committee member and leadership positions. She has also participated in several PDPW programs.


Andrew Skwor

Ph: (608) 963-5211
Email: askwor@msa-ps.com

Andy Skwor serves as the Agricultural Services Team Leader at the Baraboo, Wisconsin office of MSA Professional Services, Inc. – a multi-disciplinary engineering, architectural and planning consulting firm. He is a Professional Engineer licensed in Iowa, Illinois, Michigan, Minnesota, North Dakota, South Dakota and Wisconsin as well as a Certified Professional of Erosion and Sediment Control – experienced in erosion control planning, design, implementation and inspection. His work spans the arenas of project/construction management, farmstead planning, WPDES/NPDES permitting, livestock siting and design of manure processing, transfer and storage facilities. He holds a B.S. in Civil Engineering as well as a B.S. in Environmental Engineering from the University of Wisconsin-Platteville. Andy has been a member of the PDPW network since 2015. He and his family currently reside in La Valle, Wisconsin.


Jim Barmore

Ph: 608-577-5665
Email: jimbarmore@gpsdairy.com

Jim Barmore, a Wisconsin native, in 2003 started Five-Star Dairy Consulting and in 2009 was a founding partner of GPS Dairy Consulting, LLC. Jim received his undergraduate and graduate degrees from UW-Madison in dairy nutrition and specializes in areas of forage management, ingredient procurement and inventory management, herd performance monitoring, facility and barn design, and dairy expansion planning. He is very involved in strategic planning, performance coaching, executive leadership and people development for dairy owners and managers. Jim is a member of the American Registry of Professional Animal Scientists (ARPAS), American Dairy Science Association (ADSA), Wisconsin Professional Ag Consultants (WAPAC), Professional Dairy Producers of WI (PDPW), and Dairy Business Association (DBA). Jim and his family reside in Verona, Wis.


Mark Binversie
Investors Community Bank, Manitowoc, Wis.

Ph: 920-901-2002
Email: mbinversie@investorscommunitybank.com

Mark Binversie is co-founder and president of Investors Community Bank.  Along with three banking entrepreneurs, Mark started the business in 1997 and is headquartered in Manitowoc, Wis.  Together the bank has become one of the largest in the ag sector and one of the fastest growing banks in the state, providing a range of financial services statewide.  Mark, a fellow dairy farmer, owned and operated Heartland Dairy, LLC for 15 years.


Dr. Randy Shaver
UW Madison - Dept. of Dairy Science

Ph: 608-669-8094
Email: rdshaver@wisc.edu

Dr. Randy Shaver has been on faculty of the Department of Dairy Science with UW-Madison since 1988. As a professor of nutrition, Dr. Shaver's extension and research programs focus on applied nutrition of lactating dairy cattle. His research focuses on improving nutrient utilization of corn silage and corn grain and B-vitamin supplementation of dairy diets.

How We Work

This is how producers lead.

Committees established by the board work on an ad hoc basis to advise the board of important issues and establish educational programs that are of interest to their business.

Public Policy

Places producers at the table to discuss emerging issues with public policymakers, and provide input from a producer's perspective.

Managers Academy for Dairy Professionals™

PDPW's annual national training event for dairy executives. Producers plan the academy and bring the best, high-level trainers and tours to attendees.

Business Conference

With producer input, this event has grown from a small conference in 1993 to the dairy industry's premier educational event. Producer involvement in planning from start-to-finish helps us keep our relevant edge.

Industry Action

What Matters™ - What Matters™ is dairy farmers and veterinarians working together to ensure safe meat and milk. PDPW partners with the Wisconsin Veterinary Medical Association to lead the industry to more effective solutions beyond increased regulation.

National Dairy Animal Well-Being Initiative – PDPW is putting dairy producers at the table where issues of animal care are concerned. We've been leading on this issue for the past decade, when our members led the National Dairy Animal Well-Being Initiative, which created the principles and guidelines that have become the standard for dairy animal care and well-being.

Producer Meetings

It's what makes PDPW unique – meetings planned by dairy producers for dairy producers. When we say we're "grassroots," this is what we mean. Your program ideas matter and are considered by this committee.


This is what happens when we work together.

  • 1992

    PDPW founded with a handful of dairy producers and 20 bucks.

  • 1993

    "We need to find the best resources" leads to the first Business Conference for dairy producers and allied industry.

  • 1996

    PDPW forms an education committee for youth programming, such as the PDPW Mentor Program.

  • 1997

    PDPW forms Public Policy ad hoc committee and increases communication between dairy producers and state agencies responsible for rulemaking.

  • 1998

    Develops first annual conference focused on environmental issues.

  • 1999

    Begins regular meetings with Deans of the University of Wisconsin system and other educational institutions to discuss issues critical to dairy sustainability.

  • 2000

    PDPW Board of Directors issues first white paper on the state of the WI dairy industry.

  • 2001

    PDPW Board of Directors hires first staff member, Executive Director.

  • 2002

    Professional Dairy Producers Foundation established for the benefit of the entire dairy industry.

  • 2003

    Develops first Managers Academy to provide executive level training for dairy producers and industry.

  • 2004

    PDPW expands educational programming by 40 percent, per the request of its membership.

    Together with the Wisconsin Towns Association and the Wisconsin Counties Association, PDPW establishes the Agriculture-Community Engagement (ACE) program.

  • 2005

    PDPW leadership identifies the need to define dairy well-being practices and leads the National Dairy Animal Well-being Initiative.

  • 2012

    PDPW proactively forms working partnership with WVMA and leads the What Matters Initiative to ensure safe milk and meat.

  • 2013

    Membership includes 1,600 farm entities, located in 18 states throughout the nation.

  • 2017

    PDPW Celebrates 25 Years of Leadership More information »

Contact Us

This is just one way we can start a conversation.

Connect With Us 800.947.7379

For calls originating outside of the U.S. - dial 920.386.9430

Professional Dairy Producers®
820 North Main Street, Suite D
Juneau, WI 53039

Contact: mail@pdpw.org

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