Producer Resources

Farmers for Free Trade Announce Media Ad Campaign

USAgNet - August 10, 2018

Farmers for Free Trade, the bipartisan campaign chaired by Senators Richard Lugar (R-IN) and Max Baucus (D-MT) that is leading the fight against tariffs that are harming rural communities, announced a major new ad buy with ag publications in states across the country.

The ad buy is part of a new campaign called "Tariffs Hurt the Heartland" that is investing in local ads, town hall events on tariff impact in states across the country, and raising awareness about financial and job losses tied to the ongoing trade war. The advertisements will be a mix of radio, television, and print advertising that will run initially in Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Nebraska, Ohio, South Dakota, and Wisconsin.

Listen to the two radio ads that will run beginning today here and here. The advertising, which also includes TV spots on local and nationally syndicated ag TV and print ads, will run through September.

"These ads will speak to American farmers who are watching the value of their hard work decrease every day as tariffs force the price of their crops and livestock downward," said Sara Lilygren, president of the Farmers for Free Trade board. "They are messages from farmers to farmers about how decisions in Washington D.C. are hurting their farms, their neighbors and the economy of rural America. We are taking the message that tariffs hurt ag directly to farmers at their breakfast tables, on their combines, and in the farm news outlets they check every single day."

"Free trade is essential to the ag economy," Indiana soybean farmer Brent Bible says in one of the radio spots that will be played in all ten states. "This is not a war that I signed up for. It's not a war I want to be drafted for. Our farm and many others like ours will be the first casualties of a trade war."

Farmers for Free Trade is a bipartisan campaign to rebuild support for trade and is dedicated to supporting and expanding the economic benefits of free trade for farmers and ranchers. Farmers for Free Trade is supported by America's leading agricultural organizations and businesses and farmers and ranchers across the country.

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